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From 0% to 98% in Less Than a Year

Discover the north Dallas multifamily apartment community.


Norra is situated on 33 acres just south of Lewisville Lake, in the heart of the Dallas-Fort Worth metroplex. This prime location provides easy access to major highways, shopping, dining, and entertainment. The 347 units at Norra are designed with today’s families in mind. Spacious floor plans range from 1,000 to 2,200 square feet and feature state-of-the-art kitchens, baths, and designer fixtures and finishes. Norra residents will enjoy access to on-site parking, a clubhouse with a triangular-shaped roof, and ample storage space.

Apartment complex with

Multifamily Case Study

Leverage Your Data and Insights to Optimize Your Efforts.
Dashboard with 347 units in Dallas, 18-month, 3 comms, multifamily, and 2020 data, using blue and white colors.

WHAT WE DO?

Major Challenges

Data Tracking

Making your data work for you. Developing Google Tag Manager integration strategies with vendor software and leading site.

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Analytics Setup Structure for Multifamily

Multifamily apartment attribution migrated to Data-Driven strategies. Defining signals in GA4 and setting up Google Ads direct conversions with GTM.

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Multifamily Lead Capture Value Strategy

Defining values for micro conversions. Deep dive into GA360 with Adobe Experience for CRO.

Modern apartment building with brick, gray, and white facades.