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Maryland - DC Multifamily Marketing

Case study: Growing Leases, Building Community in Washington DC area.

Smartphone screen showing Google search results for a multi-story apartment building, and a website page featuring the Everly logo.

MARYLAND TENANT GROWTH

Leverage Your Data and Insights to Optimize Your Efforts.
Dashboard with data showing 267 units, 9 months, 28 leases, in the Washington DC area for multifamily properties in 2021.

WHAT WE DO?

Major Challenges

Data Tracking

Making your data work for you. Developing Google Tag Manager integration strategies with vendor software and leading site.

Analytics Setup Structure for Multifamily

Multifamily apartment attribution migrated to Data-Driven strategies. Defining signals in GA4 and setting up Google Ads direct conversions with GTM.

Multifamily Lead Capture Value Strategy

Defining values for micro conversions. Deep dive into GA360 with Adobe Experience for CRO.

Modern living room in Largo, MD, with dark gray couch, neutral curtains, and ceiling fan. Advertisement for Everly.