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Tampa -
St. Petersburg Multifamily cASE STUDY

Generate exposure and increase tenant lease creation in 1701 Central apartment community.



Smartphone displaying Google search results for

36 Tenants in One Month

Multifamily Apartment Renter Record
Dashboard showing summary data for St. Petersburg multifamily properties: 243 units, 22 month, 36 leases, and 2019-21.

WHAT WE DO?

Major Challenges














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Data-Driven Attribution

Making your data work for you. Developing Google Tag Manager integration strategies with vendor software and leading site.




Multifamily Ads

Multifamily apartment attribution migrated to Data-Driven strategies. Defining signals in GA4 and setting up Google Ads direct conversions with GTM.

Tracking Architecture

Defining values for micro conversions. Deep dive into GA360 with Adobe Experience for CRO.