Budgets vary depending on factors such as location, property type, occupancy rate, and the goals of each property.

A typical budget range for Multifamily Google Ads is between $2k and $5k.

If you already have an account and have properly tracked conversions, we can compare like for like and demonstrate a 30% improvement increase.

Typical PPC setup fees are $1500 per property, including a Google Search Ads campaign breakdown for local and nationwide tenant acquisition.

Within campaigns, we divide adgroups for affordable, general keywords that only catch variations of search queries for best apartments, luxury apartments, and new apartments.

Variations for "near me" are tightly controlled in one adgroups. Also, we separate by adgroups a single variation of search query: [apartments], and we stuff that adgroup with 100s negative keywords to ensure that the adgroup only catches apartments and not any other variants.

We set up adgroup just for variation of apartments + city/neighborhood modifier.

We add 900+ audiences to each adgroup to track the interests and affinities of visitors, tenant prospects, and lease creators.

We include various locations based on cities, neighborhoods, DMAs, and universities.

With 22 years of experience in PPC, we possess a one-of-a-kind insight into setting up Google Ads and maximizing the return on investment for every click.

We monitor your main website and your vendor sites for applicants. This allows us to gain valuable insights into who has leased instead of relying on meaningless signals like clicks on addresses or phone numbers.

We set value-based conversion for:

Primary Conversions on Multifamily Applicant Vendor Sites

There exist multiple vendor applicant providers, such as Yardi, Real Page, Appfolio, Building, and Entradea, among other options.

• Lease Creation
• Application Charge
• Application Additional Members
• Registration
• Calls from Vendor Site

Main Site Primary Conversions include:

• Calls from Site
• Calls from Ads
• Schedule Tour
• Chat Bot Requests
• Chat Bot Book a Tour

Secondary Conversions:

• Virtual Tour Page Views
• Address Clicks
• Share with Email
• Facebook Link Clicks
• Instagram Link Clicks
• Phone Clicks
• Floor Plan Views by Number of Bedrooms