Are you tired of finding potential tenants for your apartments or combo? Do you want to reduce financial loss caused by your empty units? Then you are at a right place. In this blog, we are going to explore about how you can get rid of all that stuff? Stay Tuned!

Think of any item you recently purchased. Have you ever thought why you bought a specific brand? The simple answer is brand and the value it provides. Same is the case in apartment/multifamily marketing. The marketing allows you to establish you as a brand and make people trust on you. So, whenever people need apartment, they prioritize you instead of choosing your competitor. You will not have to look for tenants instead they will come to you. That’s the simple idea of marketing.

How can you do apartment/multifamily marketing?

There can be several ways of doing apartment marketing. Choosing the combination of both new and traditional marketing methods will deliver you the best results. Let’s first discuss the 12 simple marketing guides you can utilize to stand at the top.

• Establishing your brand 
• Focusing on the courteous support team to your potential tenants 
• Networking with the people 
• Organizing yard sales 
• Offering value to your current tenant
• Creating a fully optimized website
• Utilizing the power of SEO
• Improving your floor plans
• Giving options about the agent free visits
• Leveraging the advantage of social media
• Creating your profile on Google my business and other local business directories
• Adopt Online Real Estate Platforms 

I trust, you have gained a know how about the marketing of your apartment. Now, we can dive deep into these concepts for making you fully empowered in the apartment marketing.

Establish Your Brand 

One of the first things is to focus on your potential renter’s persona. It means understanding the needs of your possible renter and target your all your efforts according to the renter persona. 

Choosing a good logo is an obvious part of it. Then there come, is to make other say “I will love to be a tenant of this brand” but how this will happen. One of the ways is to focus on selling the emotion. Like your tagline could be “offering the actual luxury apartments.” 

Establish your uniform and effective presence on internet, distribute brochures in your nearby areas, and make your business card an exchanging thing.

Build a Courteous Support Team

Your Team is the outlooks of your brand. They are the one who get in touch your potential tenants. So, there dealing matters a lot in straightening the things. You can give a clear instruction regarding this aspect and you can also fix a reward for every deal done with their assistance. This will create a sense of ownership in your team and increase the chances for getting more tenants. You can also arrange training for your team for maximizing their potential.

Network with the People

Maintaining good relations with people can help you achieve your targets far better than others. When you meet people and start building relation, its actually another sign of gaining people's trust. Suppose someone is looking for a luxurious apartment and he discussed it with his friend. The friend was in connection with you then obviously he will recommend your apartment. It is because the person recommending your apartment is familiar with you and he trusts you. Start meeting new people, exchange your business cards and tell people about your business. 

Create a Fully Optimized Website

In this era, Internet can create huge impact for you. Creating a fully optimized website can assist you get leads that you can convert into renters. The website helps potential renters trusting you, get details about your empty units, enquiring anything they want to ask, book virtual tours to your apartments, and get more useful information in the niche of rented apartments.

Optimized websites mean a website which is compatible for every device, having a good interface, good content, and maximum three seconds loading time. Don’t forget to add a call-to-action button at the top right of your website.

Utilize the Power of SEO

Search Engine Optimization is a method to rank your website at the top of any relevant search on a search engine without spending money. This process will bring more relevant traffic onto your website, creates the opportunity to convert into them leads and ultimately into your renters. Although there are several other factors that Google search engine considers but relevant keywords play an important role. So, start generating SEO optimized content to grab more renters.

Improve Floor Plans to 3-D

Enhancing Floor plans to 3-D can help your potential renters better visualize your apartment. It empowers the renters to see how the apartment looks like the no. of rooms, the kitchen, the gym, and the other home requirements. This can give you an advantage over your competitors. 

Provide the facility of Agent Free Visits

Equipping your potential renter with agent free visits can tempt them to visit your property with the luxury of pressure free environment to make the decision.  This amplifies the chances of getting more renters landing at your door. You can offer this facility on your websites while providing both agent and agent free facilities to your website traffic. 

Leverage the Advantage of Social Media

One of the most important marketing elements is Social Media Marketing. Create your presence on Facebook, Instagram, Pinterest and go for YouTube. A worth considering thing about social media is that it allows you target audience w.r.t gender, age group, demographics and people with relevant interest. Interact with your audience on your social handles and make them engaged with you. You can upload your apartment's latest pictures with informative captions. Along with organic reach, you can also reach your targeted audience with paid ads. 

Read more at “How to leverage social media for apartment/multifamily marketing”.

Make Profile on Google My Business & other Directories 

Displaying yourself on Google My Business and other business directories can help you stand out when someone looks for your company. Suppose you are located at XYZ place and one of the residents in XYZ searches about real estate company near me. Google will show your business in its business directory. This will provide your client with your website, phone no. and working hours.

Adopt Online Real Estate Platforms 

The online real estate markets like Zillow.com can add a considerable value to your marketing. Upload real high-quality pictures of your apartment on the platform. You can use the free services but utilizing the paid feature can help you get more focus on the real estate platform.

Moving forward, it would be great if we mention the factors that cause the apartment marketing to be failed.



Why Apartment Marketing fails?

• Choosing a non-experience person or agency for apartment marketing.
• Poor marketing planning & execution.
• Pursuing marketing without analytics and not getting flexible according to the need.
• Using low quality pictures or text.
• Poor customer dealing.
• Not prioritizing the real images or using old floor plans. 
• Retaining a mobile unfriendly website whose loading time is more than 3 seconds.
• Sometimes external unplanned events can also affect the marketing.
• Lack of Networking 

Now, let’s discuss the aspect of apartment marketing management. It’s totally up to you. If you want to save your money, you can do all the stuff yourself but if you want to save your time and want best results, then you should hire apartment marketing agency. 

Discover more at “Why Apartment/Multifamily marketing fails”.

How to Hire an Apartment Marketing Agency?

Hiring an apartment marketing agency is crucial step for an effective and result oriented marketing. Following are the key factors that you must consider while hiring the services of a apartment marketing agency. 

• Make sure that the marketing agency have expertise in apartment marketing.
• Check the customer reviews on different platforms.
• Ask the company to share their success portfolio.
• Know more about customer service structure.
• Ensure that they must offer you analytics on regular basis along with possible return on investment, and other key metrics to measure success. 
• Ask them if they are flexible enough to change their marketing strategy on requirement.
• Verify that they make you feel like an extension to your team instead of being a separate entity.
• Carefully negotiate the marketing packages w.r.t financial terms and the expected results.

Learn more at “Hiring an apartment/multifamily marketing agency”.

Key Takeaways

• Apartment/Multifamily marketing is crucial and advantageous.
• The combination of both traditional and new apartment/multifamily marketing methods offers good results. 
• Branding is essential for growth.
• Networking plays a vital role.
• Don’t forget to leverage the power of internet using SEO and social media.
• Hiring and training a happy team guarantees success.
• Focus on the factors that cause failure to avoid failure.
• Apartment/multifamily marketing agency can give you a good return on investment.

What to know about Tenant Ads? Apartment Marketing Agency, here is “how we manage our customers”