A commonly seen issue multifamily property managers and real estate marketing executives face in identifying advertising budgets is exacerbated when discussing digital marketing strategies.

So, you don't need to worry. I've got you covered in this one.…

After 32 years since my first multifamily marketing project, technology has changed and taken humanity to new heights. My experience in multifamily marketing has taught me that smaller management and real estate companies often fail due to a lack of financial planning. Large corporations fail due to a lack of budget flexibility and collaboration.

1. Multifamily marketing executive cheat sheet
2. 10 ways to cut real estate marketing costs and boost efficiency
3. 10 ways to increase your budget and get more tenants
4. How to distribute the multifamily marketing budget?
5. 10 tips for property managers to grow their communities
6. New multifamily construction marketing executive cheat sheet
7. Data-driven transformation cheat sheet
8. Top 10 video marketing tips for real estate professionals
9. Google Ads for Multifamily Marketing Executives
10. Google Ads for Real Estate In-House Marketing
11. How to measure success in real estate marketing budgets?
12. Multifamily vendor tech stack pitfalls
13. Building up marketing leaders

As a multifamily marketing executive, it is essential to understand how to cut costs and boost efficiency without sacrificing quality or performance.

Paid media - Count what matters.

Top items:

1.      Website items: top photos, property map tools, virtual tours, and booking

2.      Continues photo moment creations of an apartment property

3.      KPIs by channel.

4.      Paid media always starts with Google Ads, followed by Bing Ads. Only do retargeting ads on other social media besides regular organic weekly posts. (This only refers to priorities).

5.      Utilize videos – good motion graphic designers are 1k overseas for top skilled and creative—easy essentials—easy exposure with cost-effective tenant acquisitions.

6.      Our record for one property was 36 leases from Google Ads in one month.

Established property checklist

• Email strategy utilizing your data
• Adding pages for neighborhoods and towns
• Google, Facebook, Yelp, & Apartment com review growth overview
• Bing matters – Bing Places helps growth
• Fast webpages with top photos after 3 seconds page load up to 75% growth loss

New Construction

• Set the website up when breaking ground to develop your property
• The free website comes with a Google My Business profile
• PR articles on breaking ground should first be posted on Google My Business profile.
• Utilize construction milestones to publish the progress right in the Google My Business profile
• Make sure to measure hiring signals in Google Analytics using paid media for HR.
• Create Facebook, Instagram, Pinterest, and YouTube channel
• Ensure a branded design package is shared with all marketing vendors

Multifamily property managers

The Best way to create a gamification workflow for property team members is to contribute to social engagement.

Google My Business should have a week post and not your Facebook first – GMB prioritizes growth.

Vendor pages on 3rd party domains must be tracked with Google Tag Manager. Here is what's important:

Lease Creation, Application Charge, Application Denied, Book Appointment, Contact Form, Chat Messenger, Phone Calls over 60 seconds, sign-ups, registration, apartment residents paying rent.

It’s necessary to track conversions in each marketing channel

1. Google Analytics
2. Google Ads
3. Facebook/Instagram Ads
4. Tik Tok
5. Etc.

Google Tag Manager Common Mistakes

• Conversion linker must include vendor subdomains - this prevents loss of attribution.
• Google Tag Manager helps combine and connect data from multiple channels.