TenantAds Logo Contest
Introduction:
TenantAds is a new startup to streamline apartment tenant acquisition. By reducing advertising budgets and educational content, we aim to educate and provide a detail-oriented scale system to build stronger communities.
Company Background:
After 20 years of fighting the “Evil Google” with click fraud and marketing agencies not doing their job, we decided to regroup and start a new brand to help the apartment industry.
Objectives:
- Create a professional and modern logo.
- Reflect our specialization in apartment tenant acquisition.
- Establish trust and credibility with clients.
- We strive to bring value and educate our clients teams
Logo Brief
- Wordmark =
TENANTADS
- Font preferences: Modern and Clean
- Color preferences: Mint cream #E5F0ED, Jet #323232, dim gray #626262) and accent colors Zomp and Bittersweet #F0675B.
- We are open branded colors to change
https://coolors.co/f0675b-ffffff-e5f0ed-0ba085-323232-626262
Design Elements
- Imagery: growth, community, we currently use arrow
- Style: minimalistic
We want a combination of WordMark options and Wordmark with Symbol.
Mood and Tone
- Trustworthy
- Innovative
- Approachable
Logo Usage
- Website: We will probably just use WordMark unless we like the combination
- Educational material
- Social media carousels
Design Restrictions
- Script and elegance: we are not a nail salon
- No mascots
Submission Guidelines
- Combination of WordMark and Symbol for square and rectangular formats
- Wordmark by itself
- Symbol by itself
- Logo guideline
- Fonts with either a link or font file
- Primary and secondary colors with Hex, RGB & HSL number, and full name
- Variations for logos in white and black, in addition to color versions
- Filetypes for vector: AI, SVG, PDF
- Filetypes for bitmap: PNG and JPG 1500 px min
MOODBOARD
Bonus Extra Prise Social Media Banners
Create socail media background banners in branded theme.
Facebook: Cover Photo: 820 x 312 pixels (desktop) / 640 x 360 pixels (mobile)
LinkedIn: Cover Photo: 1584 x 396 pixels
Twitter: Header Image: 1500 x 500 pixels
YouTube: Channel Cover Photo (also known as the YouTube channel art): 2560 x 1440 pixels (desktop) / 2560 x 423 pixels (TV) / 1546 x 423 pixels (mobile)
